The Laundry Lady has been successful as part of Trade and Investment Queensland’s (TIQ) New to Export Program, speeding up growth to New Zealand.
The Laundry Lady, which offers a pickup and delivery laundry service, will receive $15,000 in matched funding from the Queensland Government to take its award-winning model international.
It’s a real coup for local innovators on the Sunshine Coast, and an opportunity which Laundry Lady CEO Susan Toft says will fast track her business in new markets like New Zealand.
“Laundry Lady has a team of 175-plus contractors Australia-wide, and the ongoing demand for our affordable washing, drying, folding and ironing services means international expansion is the next, natural step for us,” Susan says.
Susan, who identified a market gap for an affordable and mobile laundry service before launching her business in 2012, says the $15,000 boost will be integral in Laundry Lady’s success abroad.
“Later this year, we will be attending a women’s lifestyle expo in Hamilton, in New Zealand’s north island,” she says.
“This will be our key event in introducing Laundry Lady to the New Zealand market.”
Laundry Lady will use the opportunity to promote its services to busy families and businesses living in New Zealand as well as a recruitment drive for New Zealand-based contractors.
As part of the New to Export Grant, Susan will also receive face-to-face business mentoring and export strategy development.
“We’re very grateful for this opportunity and can’t wait to see what the coming 12 months bring as we continue to expand in Australia and now internationally thanks to Trade and Investment Queensland and the State Government.”
The TIQ New to Export Grant selection process was highly-competitive, seeing hundreds of applications come in from businesses across Queensland, Australia.
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