Home blogTwice as nice: Laundry Lady up for two national AusMumpreneur awards 

Twice as nice: Laundry Lady up for two national AusMumpreneur awards 

Laundry Lady CEO Susan Toft has been named a finalist in two categories as part of this year’s AusMumpreneur Awards: Women’s Champion and Service Business.

The AusMumpreneur Awards are presented by The Women’s Business School, celebrating Australian Mums in business achieving outstanding success in areas such as business excellence, product development, customer service and digital innovation. 

The awards help to showcase the growing number of women who successfully balance motherhood and business in a way that suits their life and family.

Laundry Lady is Australia’s fastest-growing mobile laundry service, and is now available to book (for homes and businesses) right across the country.

Last year, the business took home Silver for Service Business and Business Pivot as part of the 2021 AusMumpreneur Awards.

Since that time, the business’ head office has relocated to larger warehouse premises on the Sunshine Coast and achieved multi-million dollar turnover – marking significant milestone moments for CEO Susan.

“I first launched the idea for Laundry Lady back in 2012, but it’s only been in the last few years that I’ve really been able to dedicate the required time and resources to its growth,” she explains.

Juggling family life and building a sustainable business, Susan has championed The Laundry Lady to remarkable success.

In addition to her AusMumpreneur finalist recognition, she is also up for Corporate Business Woman of the Year and Sustainable Business Woman of the Year as part of the Sunshine Coast Business Women’s Network Awards.

“We now have a team of 80-plus Laundry Ladies and Lads, and a head office team of seven part-time staff. Many of these are mums who are reentering the workforce for the first time since having children, or balancing carer responsibilities in addition to study and/or part-time work.”

Reclaiming the elusive work-life balance: WFH business opportunity

The Laundry Lady’s point of difference is its flexibility – something Susan says is integral to her business’ values.

“People don’t join us because they love doing the laundry; they join us because they want more flexibility in their lives.”

At a time when working from home has become the new norm, and the rising cost of living is seeing people turn to additional income streams, Laundry Lady has really stepped up to the challenge.

Laundry Ladies (and Lads) are provided with all the training and ongoing support to run their own WFH laundry service using their own car and own equipment.

Laundry Lady takes care of all the bookings through its award-winning website and digital systems, plus the marketing expenses and online support for customers.

“Most of our contractors earn between $300 and $3,000 per week,” says Susan. “So it’s certainly a profitable, and low-risk, startup for those looking to launch their own business and reclaim that work-life balance.”

Winners of the AusMumpreneur Awards will be announced in September. You can find out more about the program over on the official website.

Those interested in finding out more about Laundry Lady’s wash and fold services for the home or business, or to join the team (they are now recruiting nationally!) can find out more online.