Mother’s Day is coming up on Sunday 10 May. You want to give Mum something she’ll actually use. Something that makes her life a little easier, not just another candle she’ll forget about.
This year, give her back her time.
A Laundry Lady gift voucher is one of the most thoughtful gifts you can give — because it takes one of the most time-consuming household chores completely off her plate. No sorting. No folding. No ironing. Just clean laundry, picked up and returned to her door.
How Much Time Are Kiwi Women Really Spending on Laundry?
The numbers tell a clear story.
Stats NZ’s Time Use Survey found that women in New Zealand spend an average of 4 hours and 20 minutes per day on unpaid work, compared to just 2 hours and 32 minutes for men. That’s nearly two extra hours every single day that women put into running a household.
And it doesn’t stop there. Research from the Ministry for Women found that if the load of housework and care responsibilities were shared more equally, New Zealand’s economy could grow by $1.5 billion per year — roughly 0.5% of GDP. That’s how significant this unpaid burden really is.
Laundry is a major part of that load. It’s not just the washing, it’s the sorting, the folding, the ironing, the putting away. It’s a never-ending cycle. And for most Kiwi mums, it falls on them.
The Mental Load Is Real
Beyond the physical time, there’s the mental load. The constant background hum of knowing what needs to be washed, when, and for whom. The Ministry for Women notes that unpaid care and domestic work, though largely invisible, plays a pivotal role in society. Yet it goes unrecognised as “real” work. When women carry most of this responsibility, it affects their wellbeing, their rest, and their capacity to do everything else.
So when you give a Laundry Lady gift voucher, you’re not just covering a chore. You’re lifting a weight.
What Is a Laundry Lady Gift Voucher?
A Laundry Lady gift voucher covers our wash, dry, and fold service, with pickup and delivery straight to the door. Mum doesn’t need to leave the house, carry a heavy basket, or think about laundry at all.
Here’s how it works:
- Mum books online. It’s quick and easy
- Her local Laundry Lady or Lad picks up the laundry from her door
- Everything comes back washed, dried, and folded. Ready to put away
- Next-day turnaround available in most areas
We also offer ironing if she wants the full treatment.
Gift vouchers are available in multiple denominations. They’re delivered digitally, no wrapping required, and no last-minute stress if you’ve left things a little late.
Why This Gift Actually Works
Flowers fade. Chocolates get eaten. But a Sunday morning where Mum doesn’t have to think about laundry? That sticks.
A gift voucher for a practical service shows you’ve actually thought about what she needs, not just what looks good in a gift bag.
It works brilliantly for:
- Busy Kiwi mums juggling work and family
- New mums who are completely overwhelmed
- Grandmothers who deserve a proper break
- Single mums doing it all on their own
- Anyone who says “I don’t need anything” — because they definitely do
How to Get Your Laundry Lady Gift Voucher
It’s easy. Head to our gift voucher page, choose your amount, and complete your purchase online. The voucher is sent straight to your inbox — forward it to Mum or print it out to give on the day.
Get your gift voucher here: thelaundrylady.co.nz/gift-voucher
Available across New Zealand. New locations are added regularly — check our website to find a Laundry Lady or Lad near you.
Give Her Back Her Sunday
Mum does a lot. Probably more than you realise. This Mother’s Day, skip the guesswork and give her something genuinely useful.
A Laundry Lady gift voucher means one less thing on her to-do list. More time for the things she actually wants to do. And a little reminder that her time matters.
Because it does.
Sources
- Stats NZ, Time Use Survey 2009/10 — women spent an average of 4 hours 20 minutes per day on unpaid work compared to 2 hours 32 minutes for men. stats.govt.nz
- Ministry for Women, Labour Market Participation — sharing housework and care responsibilities more equally could increase NZ GDP by $1.5 billion per year. women.govt.nz
