Supporting women in business is more than just a feel-good initiative. It’s a vital step towards gender equality and a stronger New Zealand economy. When woman-owned businesses thrive, everyone benefits.
Why Supporting Women in Business Matters
Globally, research highlights a persistent gender gap in entrepreneurship. While women are increasingly starting businesses, they often face significant hurdles. These hurdles can include limited access to funding, fewer networking opportunities, and societal expectations that can create additional burdens, especially for NZ mums in business.
According to Stats NZ, in 2023, women made up only 35% of all business owners in New Zealand. This demonstrates a clear need for greater support and encouragement. When women succeed in business, they create jobs, innovate, and reinvest in their communities. Their success inspires other women and girls to pursue their own entrepreneurial dreams. Moreover, diverse leadership teams often lead to more innovative and profitable companies.
Supporting women in business contributes directly to gender equality by:
- Closing the wealth gap: Women-owned businesses generate income and build wealth for women, improving their financial security and independence.
- Empowering women: Entrepreneurship provides women with autonomy and control over their careers and lives.
- Creating role models: Successful women in business serve as inspiring role models for the next generation.
How You Can Actively Support Women in Business
So, how can you make a real difference? Here are some practical steps you can take, both as an individual and as a business:
- Shop consciously: Actively seek out and support woman-owned businesses. Look for the “woman-owned” badge online or ask directly.
- Spread the word: Share your favourite woman-owned businesses with your friends, family, and on social media. Positive reviews and recommendations are invaluable.
- Offer mentorship: If you are a business owner or have relevant expertise, consider mentoring a woman entrepreneur. Share your knowledge, experience, and support.
- Invest in women: Support crowdfunding campaigns, invest in woman-led start-ups, or provide funding to organisations that support women entrepreneurs.
- Advocate for change: Support policies that promote gender equality in business, such as access to funding, training programs, and childcare support.
- Businesses can create inclusive supply chains: Prioritise working with woman-owned suppliers and partners.
- Promote flexible work: Offering flexible work arrangements makes it easier for women (and men!) to balance work and family responsibilities.
Inspiring NZ Women in Business
New Zealand is home to many incredible women in business. Here are just a few examples:
- OhBaby!: Angela is the founder of www.ohbaby.co.nz and OHbaby! Magazine’s Managing Director. Her magazine supports parents throughout Aotearoa.
- She Moves: This organisation is a platform where women can be inspired and empowered to get out and move their bodies with confidence. Their mission is helping New Zealand women move towards better physical and mental health through 30 minute home workouts.
- Maia Mum: A business that sells thoughtful products designed to support and care for mums According to Elissia, Maia Mum’s founder, “after childbirth, mums deserve a lot more than just a “you got this” and a pat on the back”.
These women are paving the way for future generations of female entrepreneurs.
The Laundry Lady: Empowering Women Through Flexible Work
At The Laundry Lady, we are proud to support women in business. Over 90% of our franchisees are women. We offer a flexible work opportunity that allows women to run their own laundry services business while balancing family commitments.
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